Confidence in financial institutions is low. Products are complex and seem to be more and more alike. Existing brands are finding it more difficult to stay relevant. At the same time, many products and customers are not profitable. This leaves room for new initiatives – from existing companies or new players.

Until now, we have had few projects in the financial sector. We are convinced that our experience in combining solid customer insight with ‘big data’ will lead to a practical and extremely profitable approach. With the customer at its center.

As in other sectors, we focus on a long-term relationship with a limited number of clients. At the start of any relationship, we prefer to invest part of our time to show how we make a difference.