‘Retail is detail’. A world full of small choices made by people, who influence and are influenced themselves. A world where shopping trips determine behavior more than social-demographic factors. We form hypotheses based on the behavior and value perception of people. And test these – in real-time and with statistical analyses.

We help retailers and producers to obtain higher margins by focusing on results. We test hypotheses in the shopping environment. Together we discover what works and what does not. Pursuing immediate results. Not just in gross margin, but in cash – after discounts and bonuses. Not averaged but specific; this product for that customer. That is how you stay one step ahead of the competition.